He talks about the opportunity presented by an audience of over 105 million monthly unique visitors, and some of the mindset changes needed to capitalize on that opportunity.
1) Think of YouTube as an opportunity to promote, and pre-sell.
2) Provide enhanced content(high quality videos, lots of videos), and an optimal context(meta-data for search and discovery)
3) Engage with the YouTube community- don’t just sit there and wait for the hits to come.
Thanks to Mark (Robertson) at ReelSEO for conducting the interview.