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Chrome=Windows, Rebooted. Microsoft=Google, Rebooted.

Just found this brilliant image at OneComics.

I’m not sure that Federico Fieni realizes how beautifully he’s merged art with technology. And art is always open to interpretation, so my interpretation is:

  • Chrome is the new Windows.
  • Instead of a PC equipped with an OS + Application stack, you now have a browser equipped with an Internet connection + web services stack.
  • The choice of colors (and even the hue of each color) was oh-so-intentional. And I bet that some folks over at Microsoft aren’t best pleased with this insinuation.

But most importantly, this sounds like Google has officially started the war of the worlds. And since all is fair in love and war, will we excuse Google’s occasional deviances from “do no evil”?

Can Google even win this war? To be fair to Microsoft, I loved Ballmer’s recent memo that talked about “Software plus Services”- it makes an incredible amount of sense, and Microsoft is definitely very well positioned to push hard at it.

The way I see it, Google’s plan of baiting Microsoft into the online ads market has failed(through chance, or circumstance), and now Microsoft has $40b extra (maybe less, given where we are today) to invest in this new breed of computing that combines hardware, software, services and cloud infrastructure.

So Google will have to build a really compelling case to convince us that they can take away the Hardware, and the Software, and YET…build us a dream based on services and the cloud. And as much as I like Google, I think they’ve already lost the battle. Some veteran strategists at Microsoft have just pulled a very fast one on them.

Microsoft, Rebooted and stronger. Google, Chromed and prettier.

Hm. I’ve already made my choice. This is no time for pretty.

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Update: Steve Gilmor just wrote a very interesting perspective on this over at TechCrunch.

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  • Riff Khan

    @ Ballmer's memo:

    It might as well be www.microsoft.com/oldplusbo...

    O'Reilly (not Bill) had asked Gates (Bill) a really good question @ All things digital: MSFT was one of those companies that had an audacious goal: a computer in every home; now that they have achieved that - it seems that they are playing the "me too" game.

    Google.com - MSFT live.com
    Amazon EC2 - MSFT Azure
    Google Docs and Spreadsheets - MSFT Office Live
    Adobe Flash - MSFT Silverlight

    It is counter intuitive to Bill Gates' "survival of the first", well maybe he modified it to "...or a close second"

    Of all of king's horses and all of the king's men - Live mesh is an interesting strategy... places the PC in a central role in creating the digital experience.

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