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Top 10 things we’ve learned about online video

Here is something you probably don’t know about Marcellus: we’ve tried our hand at content publishing. Yesssirreee! The Marcellus team was exactly where you, the content publisher, is today: looking for venues/channels/mediums to distribute/monetize/publicize our content. And honestly, we were not mighty successful at it… so with the deepest respect for you, and a first-person understanding... 

Adobe announces DRM for Flash

Recently, the artist formerly known as Macromedia – Adobe plugged the most obvious hole in its Flash platform by announcing DRM in the form of Flash Access 2.0. What can we take away? Premium content comes at a premium and needs to be treated differently. Adobe has effectively killed the Adobe Media player – browser-based streaming is the future. The competition for adoption by premium-content... 

For the last time in a very long time: Yes, We Can!

I’d like to end our Obama-centric, and politically biased diatribes on the Marcellus blog, with this video. Perhaps all of you have watched this already. Nonetheless, it’s still very moving, so let’s end this election chatter and move on with a renewed sense of vigor and with the re-instated belief: Yes, We Can! Cheers, from all of us here at Marcellus. [youtube=http://in.youtube.com/watch?v=jjXyqcx-mYY] SHARETHIS.addEntry({... 
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Not so Bright-cove

After announcing a few months ago that they were shutting down Brightcove.TV, Brightcove has now announced that they will be discontinuing their ad-supported free version. The upwards jump is scary..from $0/year, you’re now faced with $6000/year. I remember a recent interview when Jeremy Allaire said: “We’ve made multiple bets, and the platform side won.” Obviously, some publishers... 

The (media) democracy that never was.

When Time Magazine nominated You as the person of the year in 2006, the notion that resonated was that YouTube had methodically deconstructed every notion we had about content production, consumption and distribution. We now had the tools to create and express ourselves freely(Blogger/YouTube), the ubiquity that made content accessible(broadband internet/RSS feeds/device independence), and the ability... 

What we’re all about

Hey everyone. Riff here… let’s deviate from the “what’s happening?” and “what will happen?” to something more relevant for you – the publisher: what does all this mean for you? As I sit and think about how to introduce the team (friends to me) and the service (passion for me) to the rest of you, I am reminded of the long, arduous and fun journey… we... 
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