Someone’s leaked Brightcove 3 screenshots, and you can have a look at them on Techcrunch. The screenshots are nothing short of awesome, and kudos to Brightcove’s interaction design team- we honor you.
However, I think maybe…just maybe…Brightcove is focusing a disproportionate amount of effort on publisher control, when they really could be doing something more about end-user engagement…maximizing the viewer experience.
Even with Brightcove 3, we’re still talking about viewers seeing a Brightcove player, with a list of videos to the side. And IMHO, with this player-based approach, Brightcove is effectively boxing up what’s supposed to be an out-of-the-box experience.
Plus, the last I checked, we’re on the verge of a recession.
Even common sense tells me that in times like these, video content publishers couldn’t care less about the amount of control you give them over their content.
What they probably want to know are answers to:
- How can I reach more people?
- How can I slash my content publishing and delivery costs?
- How can I engage my users?
- How can I monetize my content effectively?
But that’s just me.