Author Archive

How does Flash Work?

The following is an article written by Wes Simpson for DV.com. The original posting can be found here. So thank you Wes and DV for this very relevant posting from the readers of the Marcellus Blog: ———- Flash video is a technology that is widely used on Web sites throughout the Internet for delivering video (and other) signals to a wide variety of different devices. Flash video files... 

Silverlight versus Flash – as an Application Platform

Silverlight aficionados will tell you that comparing Silverlight and Flash makes as much sense as a comparison between a Moto Razr and the iPhone. They will tell you that Silverlight was created for a far bigger purpose;  to light up the web (to use Microsoft’s marketing lingo) in the same way as Windows Presentation Foundation (formerly Avalon – I just love Microsoft’s system of... 

The Art of Listening

A title Guy Kawasaki can use… but the inspiration comes from Umair Haque – “listening beats talking.” The most significant aspect of a SaaS experience is the relationship that a service provider has with the subscriber. More aptly, the most important control point (for a service provider) is the relationship that the subscriber has with the service. A sure way to make that relationship... 

Upgrading your Flash Player – maybe as important as upgrading your OS

So I was perusing the web, doing my regular year-end survey of the busiest, biggest/slowest/most watched and came across the buggiest software of the year list and it turns out Firefox and Adobe found their way to the top of this dubious list. Seeing Firefox on top of the list made sense – it is open source, so all bugs are publicly documented; but seeing Adobe up there is not a good thing. Hackers... 

Top 10 things we’ve learned about online video

Here is something you probably don’t know about Marcellus: we’ve tried our hand at content publishing. Yesssirreee! The Marcellus team was exactly where you, the content publisher, is today: looking for venues/channels/mediums to distribute/monetize/publicize our content. And honestly, we were not mighty successful at it… so with the deepest respect for you, and a first-person understanding... 

Video as a monetiz(able)ed social media object

I do this post and then this one emerges. Defining the problem – content is treated differently under different contexts. People tend to treat social networks with a certain level of attention deficiency, compared to content/portal sites, which is understandable. Reading CNN requires more attention (for the most part) than reading your friend’s status message (though I do not know how can... 

Video as a Social Media Object

Facebook’s dramatic rise as video site further exemplifies the importance of video as a social media object. Instead of the linear/one-to-one relationship that video plays in traditional media, video has the increasing potential of becoming a major driver in an ecosystem of creators, promoters, re-mixers, consumers and enthusiasts. Not sure that this signals a new trend “where YouTube is... 
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