Author Archive
DO YOUR JOB
This really has no place on a corporate blog. But then again, it does.
Peter King talks about the feel good story of this NFL season, in reference to the Denver Broncos:
” Whether Denver’s a championship team or not — and allowing an insane 6.5 points per game through four weeks suggests they’ll battle San Diego for the AFC West title — there’s one thing you have...
Introducing: H.264 encoding for all videos on marcellus.tv
Good news!
We just added in H.264 support today, and moved away from FLV to MP4 in our choice of container format.
Video quality’s awesome, and some samples available for a short while at:
1) Fantastic Four: http://marcellus.tv/f_four.html
2) Sharks: http://marcellus.tv/shark.html
3) Batman Begins: http://marcellus.tv/batmanbegins.html
Enjoy the videos and stay tuned for more exciting announcements...
Announcement: advanced customization features for the Marcellus video player
Exciting news from the Marcellus product team: two new features added this week.
First, we’ve added the ability for the scrubber to be hidden after a few seconds of inactivity(you can specify the number of seconds, of course).
Second, you can also specify the default volume for each player instance when the video loads up.
Screen shot below, and hope you enjoy these additions!
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Tags: flash video player, video player
The Power of You
This is a super interview of Greg Jarobe (co-founder of SEO-PR) on ReelSEO.
He talks about the opportunity presented by an audience of over 105 million monthly unique visitors, and some of the mindset changes needed to capitalize on that opportunity.
Key take-aways:
1) Think of YouTube as an opportunity to promote, and pre-sell.
2) Provide enhanced content(high quality videos, lots of videos), and...
Google analytics: Tracking conversions across subdomains
We’ve recently had to break something of a sweat in figuring out how to track conversions using Google analytics, when the goal funnel involves sub-domains.
In case anyone else runs into similar problems, here’s what you do:
1) Add this line(in BOLD, below) to your Google Analytics code, on both the starting page(step 1) as well as the conversion page(step 2).
<script type="text/javascript">
var...
Tooltip support added
Some publishers need tool-tips for buttons on the player scrubber, and some don’t. So, we’ve added tool-tip support as a player customization feature in your publisher console.
Just click on a video, and on the player customization page that follows, you’ll find a checkbox to enable/disable tooltips. Simple.
Much love to Everett Teague @ Pro Web Communications for the gentle prod.
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Screenshots: Marcellus Video Platform
The Marcellus Video Platform (mvp v1.0) went live over the weekend.
You can now sign up for a trial account directly on the site(http://www.marcellus.tv) and try out the service yourself.
Here are a few screen shots:
1) Video listing: A listing of your entire video library, sortable by viewership, video title(alphabetical), and date.
2) Metadata editing: Easily add/change video metadata like title,...
Update: changes to Marcellus player
Hello,
We’ve made a few changes to our player. The noticeable ones are:
1) Removed anti-aliasing of scrubber items: the play/pause buttons, and the time code display now show up in a crisper form, with no anti-aliasing.
2) Reduced height of scrubber area: the scrubber was originally about 45 pixels high, and we’ve brought that down to about 26 pixels.
3) Better border-fitting: now, the...
Tags: marcellus, video player
"There's no money in online video"……Fact or Fiction?
Hello,
In times like these, it’s hard to ignore comments like “There’s no money in online video”.
On the one hand, we don’t believe that to be true at all.
On the other hand, the ground-realities of today do lend some credibility to that comment.
This post is an introduction to a series of posts on the subject, aimed to stimulate thought for content publishers, as well...
For the last time in a very long time: Yes, We Can!
I’d like to end our Obama-centric, and politically biased diatribes on the Marcellus blog, with this video.
Perhaps all of you have watched this already.
Nonetheless, it’s still very moving, so let’s end this election chatter and move on with a renewed sense of vigor and with the re-instated belief: Yes, We Can!
Cheers, from all of us here at Marcellus.
[youtube=http://in.youtube.com/watch?v=jjXyqcx-mYY]
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Tags: yes we can
