Recently, the artist formerly known as Macromedia – Adobe plugged the most obvious hole in its Flash platform by announcing DRM in the form of Flash Access 2.0.
What can we take away?
- Premium content comes at a premium and needs to be treated differently.
- Adobe has effectively killed the Adobe Media player – browser-based streaming is the future.
- The competition for adoption by premium-content owners is going to heat up… and for now it looks like it going to be Microsoft versus Adobe.
The bigger question: DRM serves a tactical purpose, but is it sound strategy?
The money question: How many publishers out there are interested in DRM?
What is Marcellus’s stand? Well we couldn’t say it any better than Mr. Jobs:
“Convincing them (publishers) to license their music to Apple and others DRM-free will create a truly interoperable music marketplace. Apple will embrace this wholeheartedly.”