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Adobe announces DRM for Flash

Recently, the artist formerly known as Macromedia – Adobe plugged the most obvious hole in its Flash platform by announcing DRM in the form of Flash Access 2.0.

What can we take away?

  • Premium content comes at a premium and needs to be treated differently.
  • Adobe has effectively killed the Adobe Media player – browser-based streaming is the future.
  • The competition for adoption by premium-content owners is going to heat up… and for now it looks like it going to be Microsoft versus Adobe.

The bigger question: DRM serves a tactical purpose, but is it sound strategy?

The money question: How many publishers out there are interested in DRM?

What is Marcellus’s stand? Well we couldn’t say it any better than Mr. Jobs:

“Convincing them (publishers) to license their music to Apple and others DRM-free will create a truly interoperable music marketplace.  Apple will embrace this wholeheartedly.”

  • Well, I don't know if this implies that Adobe's killed the media player.

    I can see a situation where their desktop media player performs the function of iTunes..interacting with a rights-managed media repository.

    Who knows...?

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